Simple CRM

A simple CRM for Indian businesses: Miaalo vs Bigin, HubSpot and Freshsales

A parent calls on Monday about the weekend batch and you write the number on a slip of paper. On Wednesday the same parent fills in your website form, and by Friday that number has reached your Excel sheet too. Three records for one person, and nobody has called back.

By the Miaalo team, FairShare IT Services, Pune. Competitor details checked on 8 November 2026.

Miaalo is a simple CRM for that mess. It puts everyone who enquires about your business in one list, files each person by where they came from, and shows who became a customer. We build it in Kothrud, Pune, so yes, we're biased. Every competitor claim below links to the vendor's own page or help article, and there's a section on where those products beat us.

Why should a CRM in India identify people by phone number?

Walk-ins give you a mobile number. So do callers. An email address shows up later, if it shows up at all, which makes email a poor key for a list built from enquiries.

Miaalo matches on the mobile number at every door a contact can come through: the Add Contact form, an Excel upload, your website form. A repeat enquiry adds the existing person to the new source and creates no second record. Formatting gets cleaned up first, so +91, a leading 0 and stray spaces all reduce to the same number.

HubSpot's automatic check runs on the email property. Bigin can block a repeated mobile number, once you tick "Do not allow duplicate values" on that field. Skip that step and its forms treat every submission as a new record. Freshsales can match phone numbers during import, but its help article says the match is exact, so 9003241245 and +1-9003241245 count as two people. That article was last edited in August 2024, so test it on your own account before you rely on it either way.

What does Miaalo use in place of a sales pipeline?

CRMs built for sales teams ask you to think in deals and stages. A coaching class taking forty enquiries a week mostly wants to know which poster worked and who hasn't been rung yet.

So Miaalo asks one question. Where did this person come from? The answer is a source, a named list such as "Website enquiry", "Walk-ins" or "March seminar", and one person can sit in several of them. Each contact carries a status of Interested or Converted. The dashboard counts new contacts per day for the last 30 days and ranks your five biggest sources.

How do website forms and Excel files get into Miaalo?

Upload an .xlsx file with the headings name, email and number. Bad numbers get skipped and people already in your list stay single. Getting data back out takes one click per source. If you're still on a spreadsheet, start with our free CRM Excel template.

Website forms need a developer once. Each source has its own key, the form posts a name and phone number to POST /api/save-number, and the contact appears in that source. The key can only add contacts, so it's safe in browser code. API access is switched on by request, through info@fairshare.tech.

Want a drag-and-drop form designer? Bigin's free plan includes a no-code form and Kylas offers web forms too. Miaalo assumes the form already exists on your site and that its submissions are rotting in an inbox.

Miaalo, Bigin, HubSpot, Freshsales and Kylas compared

Duplicate check on phoneFree optionLowest listed paid price
MiaaloOn by defaultNone publishedAsk us
BiginSet up per field1 user, 500 records$7 per user a month, billed yearly
HubSpotAutomatic check uses email2 users, 1,000 contacts$20 per seat a month standard, promotional rates from $7
FreshsalesAt import, exact match21-day trial shown$9 per user a month, billed yearly
KylasNot stated on pricing pageFree plan, 250 records per import batchFlat fee, amount not published

Prices come from each vendor's pricing page (Bigin, HubSpot, Freshsales, Kylas) as shown in US dollars on the day we checked. Taxes are extra and rates move, so confirm in rupees before you buy.

Who answers when something breaks?

HubSpot's free plan comes with community forums, HubSpot Academy and a knowledge base. Email and chat support start at Starter. Questions about Miaalo go to the people writing the code, at info@fairshare.tech or +91 98508 30247.

When is Miaalo the wrong choice?

If you have salespeople moving deals through stages, or you need tasks and reminders on every lead, Bigin or Freshsales will fit better, because Miaalo has no pipeline and no reminders. There's no mobile app either. We can't send bulk SMS, WhatsApp or email in the current version, so a campaign means exporting the list and using another tool. Numbers outside India aren't supported yet.

Price is the other one. We don't publish a rate list, and Bigin's free plan costs nothing for a single user with under 500 records. We'd still argue that a free tool you have to configure correctly loses to a paid one that gets duplicates right on day one, but we're not certain that holds for a shop with sixty contacts.

Pick Miaalo if your enquiries arrive by phone, walk-in, Excel and website form, you want them in one list without duplicates, and nobody on your team wants to learn what a pipeline stage is.

Put every enquiry in one list

Miaalo collects enquiries from website forms, Excel files and walk-ins, and matches people by mobile number.